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Daily Archives: August 30, 2017

1. Methodology

Before explaining the methodology it is important to note that some planned and some unplanned changes have taken place since the original research proposal.

The original research topic of: An investigation into the traditional principles of marketing in light of emarketing [in the aviation industry] was changed. The new research topic is: An investigation into the traditional principles of marketing [the marketing mix] in light of the impact of Ecommerce within the aviation training industry.

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