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8.0 To continue the research

An easy way to continue this research would be to attempt to test more theories against the twelve point framework in an attempt to solidify the foundation of the study. The more frameworks that are either proven [or disproven] to be a part of the original twelve point framework the stronger the conclusion that can be drawn from the study.

Finally, throughout the course of this research paper an interesting research question has emerged that would make an interesting topic:

Has technology advanced the marketing mix to such an extent that it is now beyond the scope of any single model to incorporate all of the key areas making a single generic model?

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